This project was incredibly fun because Echo Frames were an entirely new, unlaunched product. As such, there were no expectations about what the design should look like, giving me complete creative freedom. Keeping in mind the target audience (tech savvy Alexa users), I wanted to create something that felt clean and modern, but also fresh and exciting, like the product. I was inspired by the idea of frames in general and ran with it: framing imagery with subtle textures and shapes, as well as framing the page within a white boarder rather than going full bleed. I also incorporated a wavy graphic underneath each section’s the headlines, signifying Echo Frame’s audio capabilities.
Though this page went through lots of iterations, this is my favorite version.