Just like my Echo Frames project, designing for Echo Buds was awesome because they were an entirely new, unlaunched product, giving me lots of creative liberty. For the imagery, the art director chose to go super bright, which I leaned into with bold color blocks that emphasize the fun nature of the product. I also utilized full-bleed imagery, alluding to the immersive nature of Echo Buds, and dramatic diagnals, which work to both guide the eye down the page and hint at the product's noise reduction technology.
In addition to working on the product page, I also designed all the marketing materials. These were primarily online placements, featured everywhere from the Amazon homepage to Amazon's social media pages to advertisements on third-party websites.